NOEMA STORE
NOEMA STORE
NOEMA STORE
NOEMA STORE
Natural shadows cast by the Noema signage, custom-made in weathered brass.
NOEMA STORE
NOEMA STORE
NOEMA STORE
NOEMA STORE
A handwoven wall hanging made in pure, recycled cotton yarns by textile artisan Alexandra Bissa, designed in collaboration with Prao.
NOEMA STORE
NOEMA STORE

NOEMA STORE

Mykonos, 2021

In the heart of Mykonos town, Nōema is a hybrid gathering place that revolves around a courtyard restaurant-bar and a concept store. Housed in a traditional Mykonian residence, the Nōema store is a paean to modern Cycladic minimalism. A constellation of subdued spaces acts as a cool, white canvas for a niche collection of fashion, jewellery, and decorative objects from Greece and beyond. 

Following the conceptual direction of Nōema’s signature fashion line Prao, the design has a stripped back, monastic aesthetic — a neutral palette for the merchandise. A raw base of concrete, limewashed walls, and stained wood is layered with Greek antiques, handwoven fabrics and custom ironwork. Garments hang on hooks, hangers, and lines. Spot-lit objects are displayed on benches and plinths.

Renovation and Interior Design: Leda Athanasopoulou

Creative Direction: Marios Schwab, Jacopo Ianniello

Photography: Yiorgos Kordakis

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Leda Athanasopoulou